1. Do I have to pay extra for added features?
No! The program is $49 per month all inclusive. Unlike everyone else which advertises a low price then up-sells you to higher price points for additional features.
2. If the program is only $49 per month and all services are included, why do you show higher priced offerings?
The difference in the $49 monthly program and our higher priced services is the number of text messages and vanity keywords available to you. Each time you send a text message there is a cost we have to pay to the SMS provider so we have packages with varying amounts of text messages to provide you the best value. As well, the number of keywords available to you has a cost to maintain in our system. However, our $49 program provides enough messages and keywords for majority of our customers and should for you as well. In addition, you will find that all of the other providers have much higher fees for less text messages and keywords as well as additional costs for program features, so it is still a great advantage and savings for you to use our service. If necessary, you can also purchase blocks of text message credits from us for a small fee, rather than upgrading to a larger plan, should you need them from time to time (for example when blasting out a large campaign).
We also offer a plan that includes a search engine marketing and optimization service and thus has a higher fee associated with the additional marketing services. Again, you will find it to be an excellent value for the service offered and is significantly less expensive that comparable search engine marketing services alone without a text message marketing plan.
3. How easy is it to operate and do you provide support?
You will find it very easy to operate and yes, we provide support. We have one of the best control panels in the industry and everything is very straightforward. We want you to be successful and assign a specialist to every account to assist you in getting started and to help you use the system as effectively as possible. Anytime you have a question or need support we are a phone call away.
4. How do “Keywords” work?
With each plan you get a specific amount of keywords, also known as “Vanity Keywords.” These are keywords you select for your campaign. When a consumer joins your program or chooses to text you to receive an offer they will use the keyword you specify along with what is called a “shortcode.” For example let us say you are offering a discount coupon. To receive the coupon the consumer would send a text to 11111 with the keyword “coupon”. This is an example of using a vanity keyword with a shortcode to receive an offer. Once you select a keyword for your campaign it is reserved exclusively for you within our system. You get a specific amount of vanity keywords according to your plan. Generally we find this is a sufficient amount for most needs. You can also purchase more keywords for a small fee or upgrade to a larger plan if you choose. In addition, you have an unlimited amount of non vanity or computer generated keywords available for no fee.
5. What is a shortcode?
Your short code is the 5 digit number a person will use to text you in order to receive your offer or join your program. For example, let us say you have chosen the keyword “Special” as your campaign keyword. When you login to your control panel at login.etextco.com you will see in the right column 2 short codes, 71441 and 40691. When you use the keyword wizard and generate a campaign keyword is where you choose the short code to attach it to. EIther one is fine and the wizard defaults to the 71441 shortcode. So for example if you have chosen “Special” as your keyword and it is attached to the 71441 shortcode then you will advertise your customers and potential customers to text the keyword “special” to 71441 in order to receive your special offer.